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Confessions of an Advertising Man by David Ogilvy

Confessions of an Advertising Man David Ogilvy ebook
Publisher: Southbank Publishing
Page: 192
Format: pdf
ISBN: 9781904915379

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as. (2) Unless Your Campaign Is Built Around a Great Idea, it Will Flop. Anmeldt av Marianne Otterdahl Møller. In fact, David Ogilvy, famous ad man and author of Confessions of an Advertising Man, has said that four out of five people only read headlines. Best Bits – Confessions of an Advertising Man. (1) What You Say Is More Important Than How You Say It. Maybe its because I get to talk with a lot of teen/20somethings or maybe its because all my friends are cynical bastards … but I seem to defend the advertising business a lot. David Ogilvy, the father of Advertising and the most sought after in today's advertising Industry, wrote this book. Etter det mange følte var en altfor lang pause, har nå sesong fem av Mad Men endelig startet igjen. Confessions of an Advertising Man. Headlines are the most important part of a print ad. David Ogilvy's Confessions of An Advertising Man, published by London's Southbank Publishing in 1963, is a classic read for anyone interested in advertisement, branding and public relations. The occurrence of a solar eclipse is a major motif running through the episode as well as many references to the book “Confession of an Advertising Man” by David Ogilvy (who is often called “The Father of Advertising”). Confessions of an Ad Man - David Ogilvy.